1. No Newsletter Signup
If you don’t have a place on your site to capture client email addresses and details consider this. Statistics show 97% of visitors who visit a website for the first time don’t purchase or engage. So if 97% of people visiting us don’t purchase our products/services how do we get them to come back again? Simple capture their email address in a newsletter signup so that we can market to them even if they are off our website.
2. No Blog
It is vital for your website to have a blog in today’s world, clients have too much choice and are spoilt when it comes to information on products. How do you differentiate yourself from your competitors simple, develop a deep relationship with your clients by constantly giving them useful information. Help them with the everyday problems they could have and guide them to your website/products that can help solve those problems. Blogging takes time yes but remember once you have a loyal client base you will not have to spend more money marketing to people who already trust you.
People are visual thinkers they love to look more than they love to read. Try and include info-graphics and more images in your website don’t just put a large paragraph of text and expect that everyone will take the 15 mins to read. Look at the example below which concept is easier to grasp quickly?
4.Text & Colors
Try keeping your website modern with a great color palette, some websites use terrible color schemes, try stay away from a lot of dark shades of blue, bright reds, yellows & whites these irritate the eyes of the viewer and can cause them to close your website without a second thought. Remember if these colors are used skillfully they can be quite powerful in getting engagement from visitors but if you are building your site for the first time with little color experience try and stay away from those colors.
There is no point in putting all that work into your website but no-one can find it on the google search results. You need to optimize your website for search engines and not only that you need to use social media to push traffic (visitors) towards your website. But where do you start with all this SEO/Traffic business. First step is to get google search analytics so that you can actually start tracking how many people are coming to your site that can be a starting point.
Yes it can be tedious implementing all these changes to your website but your clients will thank you for it and they will thank you with money. Remember you don’t have to do all this work by yourself. Our experts at Neptune Design can help you assess your needs and find solutions, if you would like your website assessed please contact us at email@example.com.